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The Greatest Movie Ever Sold


The Greatest Movie Ever Sold


$9.98


Since the advent of recording devices and on-demand services, consumers have been bypassing commercials like never before, so advertising agencies have stepped up their use of product placement. In The Greatest Movie Ever Sold, Morgan Spurlock (Super Size Me) renders the process transparent as he documents his attempts to get Madison Avenue to fund his film. After a flood of rejections, he takes a…

TurboTax Home & Business Federal + State + Federal efile 2009


TurboTax Home & Business Federal + State + Federal efile 2009


$42.89


TURBOTAX HOME & BUSINESS WITH…

Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know


Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know


$10.37


To longtime sales and customer-service pro Jeffrey Gitomer, boasting about a near-perfect customer-satisfaction rating of 97.5 percent is a major mistake. “That means 2.5 percent of your customers are mad and they’re telling everyone. And 97.5 percent of your customers will shop anyplace the next time they go to market for your product or service.” Based on a philosophy that’s been developed …

Food Politics: How the Food Industry Influences Nutrition, and Health, Revised and Expanded Edition (California Studies in Food and Culture)


Food Politics: How the Food Industry Influences Nutrition, and Health, Revised and Expanded Edition (California Studies in Food and Culture)


$10.00


An accessible and balanced account, Food Politics laid the groundwork for today’s food revolution and changed the way we respond to food industry marketing practices. Now, a new introduction and concluding chapter bring us up to date on the key events in that movement. This pathbreaking, prize-winning book helps us understand more clearly than ever before what we eat and why….

Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All Into Patients


Selling Sickness: How the World’s Biggest Pharmaceutical Companies Are Turning Us All Into Patients


$2.79


Thirty years ago, Henry Gadsden, the head of Merck, one of the world’s largest drug companies, told Fortune magazine that he wanted Merck to be more like chewing gum maker Wrigley’s. It had long been his dream to make drugs for healthy people so that Merck could “sell to everyone.” Gadsden’s dream now drives the marketing machinery of the most profitable industry on earth. Drug companies are syste…